Protect your Business Reputation Online: Here’s How
The company’s reputation is considered as its most valuable asset. If tarnished, you can lose clients and sales. This article displays how negative reviews are not always what they look like and what you can do about it. We stand or fall on the status of our reputation, in life and in business. Through staff training, customer service policies, listening to customer feedback and more, companies spend many years, and much money, building up a positive reputation. In spite of everything that has been done by the company, a reputation can be easily damaged into a thousand pieces by a few ill placed words. Where a bad review about a certain business can be said and be read by the entire world in just a minute, this has been a fact in this world of modern technology with internet review sites and technology of digital mobile.
It is very important to manage how your business is represented because of the fact that 89% of consumers around the world start to look for a product by doing a search on the internet before purchasing. Moreover, if a client reads a bad business review about your business, chances are that he or she will simply move on to the next business down the search list rather than look for a more positive review about you, given the fact that there has been a huge competition of businesses happening all around the globe.
While it is perfectly normal to feel angry or upset about bad comments that others say about your business, you need to control yourself and should not lash out at all cost. Some business have proven that once you have published something into cyberspace, it is very difficult to remove it completely and this is an unfortunate truth. If you did some error, you should not be afraid to admit it and take public actions to make it right. Owning up and showing that you are committed to getting it right is what people respects. That way, you may build confidence in your business motives and ethics.
Often, we take these bad comments as an attack on us personally. You can easily be put under public examination by the way you react to negative comments because of the fact that you represent your business. It is much better to write out a draft first, then leave it for a hours until you can review it in a more composed frame of mind, and soften any overly harsh words. After all, deception causes even less trust in a business than reading a undesirable evaluation or two.
Source: linknow media