Most law firms have employed the use of internet in their operations. Almost all law firms have their own websites where they market themselves. Website assists in converting the visitors to clients. This can be achieved by improving the appearance of the website. The plugins used also impact on how a website will perform. The more visitors are converted into clients, the more a law firm will earn. The productivity of a website is something that can be boosted via some ways.
There are various types of the law firms. Examples are the commercial law firms, and the firms that deal with the personal injuries. The metrics to be monitored to assure an optimum functioning website are the same irrespective of the type of the law firm. The identification of the important metrics is essential in helping a law firm to reach their set goals. This will allow the law firm to compete effectively with the other firms. The most important metrics are only three. The following is a description of these factors.
It is important to monitor the number of visitors on a website. It is important for the law firms to keep a close eye on the number of visitors visiting their website on a monthly basis. The design of the website is vital in determining the number of people visiting a website. There are other factors too that influence the number of visitors to a website. Marketing strategies and testimonials, social media campaigns, and guest posting on other websites are the other factors affecting the number of visitors to a website. It is also important to establish the cause of a drop or a rise in the number of the web visitors. It is also essential to identify the source of most of the website visitors. Search engines and social media sites can be the source.
The other metric is the bounce rate. As much as there are many visitors on the website, their stay should not be short-lived to a few seconds. The visitors with the habit of only clicking on a single page on the website are responsible for the increase in the bounce rates. The high bounce rates are facilitated by the closing of a tab or browser, typing a different URL into a browser, and pressing the back button on a browser. If this happens, one should identify the cause. It is necessary for the monthly reduction of the bounce rates.
The third metric is the conversion rate. This is practically the number of the new visitors that are successfully turned into clients. Potential clients are the visitors who call or email the firm, those who fill the inquiry form and also those that download the free report or white paper.